Storytelling on a Shoestring

Storytelling on a Shoestring

Jun 21, 2019, 9:00 a.m. - 10:15 a.m.

Building your leadership organization's brand is essential for recruiting program applicants, engaging alumni and attracting donors and partners. But do you often find yourself being asked to do more with less, both in time and budget? In this session, you'll learn strategies for building a realistic marketing and communications plan for your organization - and tips and tricks for carrying out that plan without breaking the bank. Whether you have a one-person marketing team or it's all hands on deck, you'll learn the keys to crafting compelling stories, and strategies for managing the process from beginning to end.

Objectives:
1) Leave with a list of free and low-cost tools and resources you can use to improve your communications (and make your job easier.)
2) Know how to prioritize your communications objectives and build a template for a manageable communications plan.
3) Learn the keys for creating compelling and engaging content (and why it doesn't have to cost a pretty penny), and tips for managing your communications workflow.