Parrot Heads, Beliebers and the Beyhive: How to create a fan culture among your program alumni.

Parrot Heads, Beliebers and the Beyhive: How to create a fan culture among your program alumni.

Jun 21, 2019, 9:00 a.m. - 10:15 a.m.

With over 50% of our alumni actively engaged and paying dues, Leadership Tallahassee depends on our fan base. For 36 years, the community servant based program has been cultivating leaders- and creating fans. Our methods for encouraging enthusiasm in our graduates include social media strategies, surveys and shout outs. This work shop will feature our time-tested practices that encourage dues paying, donations and database updates. We will share tips on volunteer management techniques, as well as the connection between paying in to the alumni group and paying it forward in the community. While everyone thinks they have the #bestclassever, our aim is to encourage enthusiastic devotees after the program year, who continue to buy into the organization and community.

Objectives:
Promoting your fans through social media, newsletters, and exclusive volunteer opportunities.
Best practices for incentivizing and engaging dues payers, in addition to fundraising and cost for events.
Building partnerships with community organizations to increase a fan base among leaders- even if they aren't grads.