Are They Members or Are They Donors? Does it Matter?

Are They Members or Are They Donors? Does it Matter?

Jun 20, 2019, 3:15 p.m. - 4:30 p.m.

This session examines the landscape of membership programs across ALP member organizations and delves into how FOCUS St. Louis has evolved its membership model to meet the needs of our alumni and supporters. It will examine the difference between members and donors and how to build and market a membership program that allows alumni and non-alumni to meaningfully engage with and support your organization.

Objectives:
- Learn how a membership program can motivate and support increased giving
- Learn how to use a membership model to engage both alumni and non-alumni
- Learn how to build and market an effective, supportive membership program