Association of Leadership Programs
Weatherly Earns Certified Community Leadership Practitioner (CCLP) Designation
The Association of Leadership Programs (ALP) proudly recognizes Brenda Weatherly, Program Manager for the San Benito Leadership Institute, as the newest recipient of the Certified Community Leadership Practitioner (CCLP) designation.
The Certified Community Leadership Practitioner (CCLP) program was developed in response to membership feedback to provide extensive ongoing training opportunities for Community Leadership Program professionals. The CCLP designation provides Community Leadership Program professionals with an incentive to achieve excellence in professional performance with mastery of essential skills. The development of the Certified Community Leadership Practitioner program began in 2016, with the first CORE training course offered in 2019 in conjunction with the ALP National Conference held that year in Tulsa, Oklahoma. 23 Community Leadership professionals participated in the first cohort. Since 2019, nearly one hundred CLP professionals have completed the required 16 hours of CORE training.
Over forty individuals, including Weatherly, have completed the process, passed the certification exam, and earned the CCLP designation.
About Brenda Weatherly, CCLP
Brenda Weatherly is an accomplished nonprofit and community leader with extensive experience in program management, organizational development, and community engagement. With a strong background spanning both nonprofit and business sectors, she has successfully led teams, managed complex projects, and cultivated partnerships that strengthen community impact.
As Program Manager for the San Benito Leadership Institute, Brenda oversees all aspects of a countywide adult leadership program—from committee coordination and grant acquisition to program logistics and marketing. Previously, as Director of Donor and Community Services for the Community Foundation for San Benito County, she managed multiple committees, supported donor relations, and contributed to special projects and grant writing initiatives.
A certified life coach and owner of New Direction Life Coaching, Brenda has worked with individuals seeking personal and professional growth. Her earlier leadership as Executive Director of the Hollister Downtown Association showcased her ability to mobilize staff and volunteers, plan large-scale events, and strengthen community engagement.
Brenda’s career began in advertising and sales management, where she honed her skills in leadership, communication, and marketing strategy. Her long-standing community involvement includes service on numerous nonprofit boards and committees, leadership in scouting and civic organizations, and active participation in Toastmasters of San Benito. Her dedication to community service has been recognized through multiple awards, including Woman of the Year honors from both LULAC Council #2890 and the San Benito County Chamber of Commerce.
Congratulations to Brenda Weatherly, CCLP, on this significant achievement.
About the Association of Leadership Programs
The Association of Leadership Programs serves over 280 community leadership programs across the United States and beyond. The association strives to enhance the well-being of all communities through the work of community leadership programs. Founded in 2010, ALP's mission is to strengthen the effectiveness of leadership programs and professionals. Authentic and organic community leadership development requires taking a critical look at situations, opportunities, and challenges our communities face through the lens of the entire community and pursuing a course that enhances the well-being of all.
The next CCLP CORE Training will be offered in January 2026. Learn more here.
Contact:
Jessie Baginski, Ph.D., CCLP
Director of Programs
programs@alpleaders.org