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Becky Rasmussen, FOCUS St. Louis

Learning Session: Storytelling on a Shoestring Learning Session: Are They Members or Are They Donors? Does It Matter?

Becky has more than 15 years experience in communications and marketing and has spent most of her career working with nonprofits and associations. She joined FOCUS St. Louis in 2014, where she oversees the organization's communications and brand strategy and manages the website, digital, email and social media channels, as well as media relations, recruiting and event promotion. In 2017-18, she led a complete redesign of FOCUS' website and launch of a new CRM system. Before joining FOCUS, Becky served as Managing Editor for the Missouri Athletic Club. Prior to this, she worked for nine years with AMR Management Services, serving in a number of communications and leadership roles for association clients. Becky is a graduate of the University of Missouri-Columbia School of Journalism and earned her MBA from Western Governor’s University. She has earned the designation of Certified Association Executive and volunteers with Girl Scouts of Eastern Missouri. She is also an alum of the FOCUS Youth Leadership St. Louis program."